THE RISE OF PREDICTIVE AUDIENCE TARGETING IN PERFORMANCE MARKETING

The Role of CCPA in Performance Marketing CampaignsCCPA, or the California Customer Personal privacy Act, provides consumers a variety of rights concerning their individual data. This includes providing the capacity to pull out of having their data sold or made use of for advertising and marketing functions. This has significant implications for el

The Role of CCPA in Performance Marketing CampaignsCCPA, or the California Consumer Personal privacy Act, offers customers a range of rights concerning their individual data. This includes providing the capacity to opt out of having their data marketed or made use of for advertising functions. This has significant implications for electronic market